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Feeling Overwhelmed by Choices? The How Now Wow Technique Can Help You Decide!

Do you ever feel as if you're drowning in an abundance of choices? Be it coming up with product innovation ideas, marketing tactics, or even personal decisions, the sheer number of options and possibilities can be overwhelming. But fear not, choice-overwhelmed individuals! There's a powerful tool waiting to help you navigate the decision-making maze – The How Now Wow technique.


The How Now Wow isn't a magic bullet, but it is a structured approach that helps categorize and prioritize your options. This ensures you don't waste time on irrelevant choices and find the solutions with the most impact. We completely understand the challenges of making effective decisions, and The How Now Wow is a technique we highly recommend.


How Now Wow: Your Decision-Making Compass


Think of The How Now Wow as a compass for navigating the stormy seas of indecision. It has three key points to consider:


  • How: These are the "wow" options, the truly innovative and ambitious choices that might seem a bit risky at first. They have the potential to revolutionize your approach. Imagine these as uncharted territories on your decision-making map, promising exciting new possibilities!

  • Now: These are the "easy wins," the readily implementable options that require minimal effort or resources. Think of them as calm, familiar waters on the map, offering a quick and safe passage.

  • Wow: This might seem like a duplicate of "How," but it's not! These are the options that strike the perfect balance – innovative and feasible. They're the hidden coves on the map, offering a clear path with the potential for great rewards.



The How Now Wow matrix visually represents these categories, with innovation on the horizontal axis and difficulty of implementation on the vertical axis. This helps you see your options laid out clearly, allowing you to identify the most promising course of action.


Why Use The How Now Wow for Decisions?


There are several advantages to using The How Now Wow:


  • Clarity & Focus: It helps you outline the options that are truly innovative and game-changing, the ones that have the highest potential to move the needle. This ensures that one doesn’t get stuck with mediocre choices.

  • Resource Efficiency: By identifying "Now" and "How" options, you can allocate resources strategically. Use "Now" options for quick wins while reserving resources for the potentially high-reward "Wow" and "How" options.

  • Balanced Approach: The How Now Wow encourages a healthy mix of ambition and practicality. You won't waste your time on options that are impractical and require a total overhaul of your decision-making procedure, but you also won't be accepting the choices that are safe but hinder your progress.


Avoiding Decision Fatigue


Like any tool, The How Now Wow has limitations. Here's how to avoid them:


  • Overlooking Hidden Gems: Don't be too rigid with the categories. Leave room for "wild ideas" that might not fit neatly into "How," "Now," or "Wow." These could be hidden islands on your decision map, leading to unexpected breakthroughs!

  • Analysis Paralysis: Don't get held back in overthinking every single option. The How Now Wow is a guide, not a script. Use it to narrow down your choices and then trust your gut instinct to make the final call.


Best Practices for Making Clear Choices


To get the most out of The How Now Wow:


  • Diverse Perspectives: Encourage people with varying backgrounds to take part in your decision-making meetings. Different viewpoints will give way to a greater variety of possibilities, providing you a more complete map to navigate.

  • Clear Criteria: Define clear criteria for each category (How, Now, Wow) to ensure everyone is on the same page and understands how to evaluate the various choices.

  • Open Discussion: Foster an environment of open communication where everyone feels comfortable sharing their thoughts on all the options, even the seemingly outlandish ones. Sometimes, the best decisions come from the least expected places on the map!


Real-World Example


Imagine a social media platform looking to expand its user base. Using The How Now Wow, they might come up with:


  • How (Innovative): Implementing a decentralized social media experience that gives users more control over their data. (Uncharted territory offering a revolutionary approach to social media!)

  • Now (Easy Win): Partnering with other popular platforms for cross-promotion. (Calm waters offering a quick way to reach new audiences)

  • Wow (Balanced): Developing a gamified content creation system that rewards users for creating engaging content and attracts new users through interactive challenges. (Hidden cove offering an innovative approach with a clear path to user base growth!)


By utilizing The How Now Wow technique, you can transform your decision-making process from a frustrating guessing game into a well-charted course towards success. Remember, the key is to embrace all the options on your decision map – the familiar harbors, the hidden coves, and even the uncharted territories. The How Now Wow simply helps you navigate these options with clarity, identify the most promising paths, and ultimately reach your destination with confidence.


So, the next time you feel overwhelmed by choices, don't let indecision get the best of you. Grab your compass (or open your How Now Wow matrix) and start charting your course to success!


Ready to Use The How Now Wow Technique for Your Innovation?


If you want an expert guide on your innovation journey, we have got you covered! With our tested tools and techniques, and interactive training workshops tailor-made just for you, you can elevate your innovation game!


Give us a shout at www.firstloop.se/contact


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